THE ART OF GYOTAKU
While working on Red Lobster the brand asked if we could design the new menu for the campaign launch. We jumped at the opportunity and sought the help of Montauk native Anne Sessler and her knowledge of the unique Japanese art of fish printing.
There's no proof of this, but it's rumored that a group of rabbis saw the work and decided to give Red Lobster a go.
Grey's President & CCO Tor Myhren called the "Sea Food Differently" integrated campaign Grey's new gold standard. Well, guess who one of the goldsmiths was? That's right. Matt Bogard. And this was no small campaign. It was the whole shebang, including traditional media, digital and in-store pieces.
Our infographics packed a punch with modern design and engaging content. The work received tremendous support in the social space, including a retweet of For Love of Shrimp by Guy Kawasaki.
Fast, cheap and out of control was our motto at GREY when it comes to digital content.