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LATEST WORK: CRAYOLA EXPERIENTIAL

In 2017, I was asked to concept, design and build a full-sensory event for Crayola’s first new crayon launch in 24 years. We’re talking everything from unique guest activations to the event’s big reveal - we pulled off an epic celebration. For this event I oversaw a talented group of art directors, 3D designers and worked directly with all vendors to bring the vision to life.

In the end, we transformed a raw 10,000 sq. ft. space into a unique branded experience, garnering over 1 billion media impressions to make the color "Bluetiful" an instant fan favorite.


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