THE HOLE IN THE WALL GANG CAMP
The Hole in the Wall Camp is one of the many lasting legacies of the late, great Paul Newman. It's a free camp for seriously ill children, and has helped change the lives of tens of thousands of kids since 1988.
The main goals for Matt and the team was to bring awareness to the camp and increase donations. So they created a sing-a-long song and music video with Natalie Merchant to capture the spirit of camp. In Fall of 2012 they released the song and leaned on friends of the camp like Alex Baldwin, Jimmy Fallon, and Angelina Jolie's twitter followers to spread the word. For our efforts we received $1 million of free media and exceeded 2011's donations in two weeks.