MODELL'S SPORTING GOODS: INTEGRATED PITCH
Sometimes you need to walk before you can run. So we pitched a creative strategy to develop relationships with runners on social by first building a community. By partnering with local tier 2 and 3 influencers and running groups in key markets, we’d tap into the runner’s mindset and feed into their passions on and off the the road. In the end we created the Carpe Viam campaign, Latin for “Seize the Road.”
This "sizzle" video has a scratch VO and utilizing other adverts and found footage around the web.